Resources Library by ANA

Segmenting the Indian market on life style

This chapter describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on life style...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Alok Shanker, Anand Singh

September 1, 1998

Rural socio-economic classification

This paper is intended to provide a much needed social grading for rural India. The problems in defining a rural socio-economic classification in India are presented and the previous efforts in this direction are discussed. The drawbacks of these...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Authors: Bikramjit Chaudhuri, Sophie Josep, Ravindra Godase

June 15, 1998

Retail in emerging markets

The first part of this paper deals with the complexities associated with definition of FMCG (Fast Moving Consumer Good) retail outlets and their classification in India. It outlines the changes in outlet type and stocking patterns over time and...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions

Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri

February 1, 1997

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Partha Rakshit

September 1, 1994

Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India

Electronic technology has introduced the personal TV meter and product pack scanning and other devices into sophisticated measurement of advertising and product purchasing. The costs are too high for the methodology to be used in many countries and...

Catalogue: ESOMAR Congress 1988

Authors: Debi Prokash Basu, John Parfitt

September 1, 1988

Demand protection for bulk drugs

This paper is based on a study sponsored in 1984 by one of the clients of Operations Research Group. The broad objective of the study was to identify viable bulk drugs for manufacture and to estimate the gap between future requirement and indigenous...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: S. Rajagopal

Company: Operations Research

June 15, 1987

Attitude surveys in family planning

The purpose of this paper is to spotlight the amount of research efforts spent in India during the last twenty years in the area of knowledge, attitude and practice regarding family planning. Attempt has been made to examine the concentration of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Devendra Nath Saksena

August 1, 1975